3 Reasons Why Signage Is Important For Your Business

01 EX blog 3

Here at 01EX, we understand how important signage is for businesses. It’s a clear and easy way to distinguish your business and it acts as the first thing your customers see if you have a physical business space.

Perhaps your storefront or office signage is outdated? Perhaps your business has moved from online into a physical space? In this post, we’re going to show you why signage is so important and what it can do for your business.

Communication

A good sign is the most important form of communication you can have with your current and prospective customers. A good sign can inform your customers about your business and what it is all about.

A good sign will communicate what your business does, it’s values and most importantly, the name.

When it comes to the design of your sign, the possibilities are endless. If your business has been running for decades, you could choose a traditional looking sign. Similarly, if you are a young company, you might want to make your storefront look modern and new.

As A Marketing Tool

Signage can be more than just a business name with a fancy design. Signs can also be an essential component of your brand’s marketing & identity.

Whilst other physical marketing tools such as billboards and newspaper advertisements have their place, they don’t have the distinct advantage of being visible 24 hours a day, 365 days a year.

Consistency is essential when using signs as a marketing tool. It’s important to use the same fonts, colours and themes consistently across all of your branding.

Brand Awareness

The greater brand awareness and recognition you have, the more successful your business will be. Do you think that McDonalds would be the global superpower it currently is without the famous golden arches positioned at all of their stores?

When approaching your signage, you want a strong logo and design that stands out from your competition. This will enable the public to identify your business as soon as they see it, solidifying the image of your business into their memory.

Summary

Signage is such a versatile business tool that can serve a myriad of purposes. It’s used in sales, brand recognition, marketing and communication. By working with the right signage, you can be sure that your business is always at a competitive advantage.

If you are thinking about any signage for your business, why not chat to our team of experts and see if we can make your vision become a reality.