How to plan your retail store’s refit in 5 easy steps

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With most of retail currently closed for business, the situation stores find themselves in can be pretty bleak. However, a few spaces are capitalising on this time without customers and implementing exciting refits to wow their customers when they return.

Refitting your retail space can be a daunting task, so we’ve come up with 5 easy steps to make sure your redesign is a success.

Get The Look Right

A customer’s first purchase is made with their eyes. As a retailer, you’re selling your vision to your customer - they’re either going to buy into it or they won’t. If they don’t, converting that customer into a sale is going to be a more difficult task. It goes without saying that you need to make sure your shop is visually appealing, but saying that is often easier than doing it.

When coming up with your look, you need to draw your customers attention to the right areas without overwhelming them, whilst also maintaining a clear visual style throughout your store. Graphic design, flooring, lighting and your fit & finish all need to work together if you’re going to execute your vision.

Make an entrance

First impressions count, so give your customers something to remember when they step inside. Your shop window, if you have one, should entice prospective customers in with your best products. Inside, make use of tabletop height displays, inviting your guests to engage with your products - stimulating their senses. Think of them feeling the softness of new blankets or smelling the fragrance of new soaps & perfumes.

Get Your Floor plan Right

One of the most important things when designing your retail store’s refit is understanding how people move and where you want them to go. When thinking of where everything is going to go, ask yourself: Do you need to keep these products in sight? How high are your display units going to be? How much space do you have to work with?

A good floor plan can be fixed or flexible and it can be used to channel your customers towards specific parts of the shop.

Zone Things Out

Zoning your products into natural categories can help your customers find them more easily. Use signage and placement to create variations on your shelves & racks.

There is a balance to be struck here though, you need to know your customers and think carefully about how you can navigate them around the store most easily. If you have too many zones, they become meaningless. Too few and they won’t be helpful.

Use zones in conjunction with your floor plan to draw customers towards your best selling products, through impulse buying zones or to draw their attention to seasonal products.

Always Build To The Right

It’s human nature that we, in the majority, prefer to turn to the right rather than to the left. We also prefer looking to the right rather than the left. That means putting your fast-moving goods in the right place.

Look at your floor plan and if your space allows for it, see if you can bring your entrance together with a right-hand turn. You can then filter your customers through your shop using semi-permanent displays and create flexible branches filled with all of your other amazing products.

This is just scratching the surface when it comes to what you need to think about when planning your retail stores' refit, but hopefully reading this will have got you thinking about what is involved.

We’ve been fortunate enough to be involved with designing some fantastic retail spaces, so if you want to benefit from our expertise, please get in touch with us and we’d be happy to assist with your vision.