How to Write an Exhibition Stand Brief
Introduction
- Start with a brief introduction to your company and the purpose of the exhibition.
- Provide some background information about your company, industry, and any previous exhibitions you’ve participated in.
- Clearly outline the main objectives you want to achieve with the exhibition stand.
- These could include showcasing new products, increasing brand visibility, generating leads or networking.
Design Concept
- Share your vision for the exhibition stand’s design concept.
- List of the exhibitions you intend to participate in, while considering the possibility of reusing the stand for these events.
- Size and Location of exhibition stand space booked.
- Mention any branding guidelines that must be incorporated
- Outline the key elements and requirements of the stand including; Interactive Displays, Reception Counters, Storage / Meeting Area, Lighting, Audio Visual, Power, Graphics, Flooring, Furniture, Hospitality, Exhibition Promotional Staff and any specific design ideas or concepts you have in mind.
Timeline
- Provide a timeline for the project, including important milestones such as design approval, construction, and installation.
- Make sure to keep an eye out for the early bird rates offered by organisers to guarantee you secure the most favourable pricing!
Budget
- Specify your budget for the project. This will help potential vendors understand the financial constraints they need to work within.
Appendices
- Include any additional information that may be helpful, such as floor plans or images of previous exhibition stands.
Tender Submission
- Clearly state the deadline for proposal submission, including date and time.
Evaluation Criteria
- Explain how you will evaluate vendor proposals. This might include factors like design creativity, cost-effectiveness, past experience, and references.
Contact Information:
- Provide a contact person’s name, email address, and phone number for enquiries and clarifications regarding the tender.
- Final submission date for all tenders.
Be Prepared
By including these elements in your exhibition stand tender brief, you’ll provide potential vendors with a comprehensive understanding of your needs and expectations, which will help them submit more accurate and competitive proposals.
Be prepared to review and evaluate the proposals thoroughly before making a decision on the vendor to proceed with.
If you are looking a Exhibition Stand Design & Build Company,
please feel free to reach out to Idris Bhayat at:
Can we help you
with your next project?
Call us on: +44 (0) 1922 635853
or e-mail: hello@01ex.com
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