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How to Write an Exhibition Stand Brief

How to Write an Exhibition Stand Brief


  • Start with a brief introduction to your company and the purpose of the exhibition.
  • Provide some background information about your company, industry, and any previous exhibitions you’ve participated in.
  • Clearly outline the main objectives you want to achieve with the exhibition stand.
  • These could include showcasing new products, increasing brand visibility, generating leads or networking.

Design Concept

  • Share your vision for the exhibition stand’s design concept.
  • List of the exhibitions you intend to participate in, while considering the possibility of reusing the stand for these events.
  • Size and Location of exhibition stand space booked.
  • Mention any branding guidelines that must be incorporated
  • Outline the key elements and requirements of the stand including; Interactive Displays, Reception Counters, Storage / Meeting Area, Lighting, Audio Visual, Power, Graphics, Flooring, Furniture, Hospitality, Exhibition Promotional Staff and any specific design ideas or concepts you have in mind.


  • Provide a timeline for the project, including important milestones such as design approval, construction, and installation.
  • Make sure to keep an eye out for the early bird rates offered by organisers to guarantee you secure the most favourable pricing!


  • Specify your budget for the project. This will help potential vendors understand the financial constraints they need to work within.


  • Include any additional information that may be helpful, such as floor plans or images of previous exhibition stands.

Tender Submission

  • Clearly state the deadline for proposal submission, including date and time.

Evaluation Criteria

  • Explain how you will evaluate vendor proposals. This might include factors like design creativity, cost-effectiveness, past experience, and references.

Contact Information:

  • Provide a contact person’s name, email address, and phone number for enquiries and clarifications regarding the tender.
  • Final submission date for all tenders.

Be Prepared

By including these elements in your exhibition stand tender brief, you’ll provide potential vendors with a comprehensive understanding of your needs and expectations, which will help them submit more accurate and competitive proposals.

Be prepared to review and evaluate the proposals thoroughly before making a decision on the vendor to proceed with.

If you are looking a Exhibition Stand Design & Build Company,
please feel free to reach out to Idris Bhayat at:

+44 (0)7432 728897 // +44 (0)1922 664492


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